The publication, Asian Media and Rice, is the result of the Asian Media and Rice Conference, held in Bangkok, Thailand, in December 1998. Seventy-three participants attended the Conference, 37 were media professionals from 11 countries in Asia and the rest were rice scientists from international, regional, and national research organizations.

The 94-page book has 3 major parts, as follows:

1. Rice Scenarios

• Rice and Media in Thailand
• Demand-Supply Balance for Rice in Asia: A Long-Term Outlook
• Increasing Rice Productivity: Exciting New Rice Technologies
• National Rice Research Systems: The Case of Indonesia
• The Asia Rice Foundation: Providing Hope for a Prosperous Asia
• Raising Awareness on Rice through Media

2. Sharing Experiences on Rice Reporting

• Statements on rice reporting in the following countries: Bangladesh, China, India, Indonesia, Japan, Republic of Korea, Malaysia, Philippines, and Vietnam
• The statement from the International Rice Research Institute (IRRI) on strategy and work plans for enhancing its collaboration with the media

3. Recommended Action Plans - on how to promote rice awareness

• Maintaining a Constant Flow of Rice Information to Target Audiences
• Fostering Close and Sustainable Professional Relationships between Media and Rice Workers
• Identifying Reliable Sources of Information on Rice that Media Can Access